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Books > Business & Economics > Business & management > Business competition
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Management, Marketing and the Competitive Process (Hardcover)
Loot Price: R4,266
Discovery Miles 42 660
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Management, Marketing and the Competitive Process (Hardcover)
Expected to ship within 12 - 17 working days
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This book presents critical surveys of literature from behavioural
and evolutionary economics, management, marketing and business
history and offers new empirical evidence involving both case
studies and behavioural research. Particular attention is given to
transaction cost and resource-based perspectives on business
organization. The book concludes by discussing the emerging 'growth
of knowledge' and 'management without trade-offs' approaches to the
firm.Taken together, the inter-related chapters in this book make a
significant contribution by promoting and assisting research and
teaching on how managers cope with competitive pressures in the
present climate of rapid technological change, shifting patterns of
corporate alliances, continual restructuring and re-ranking of
relative competitive strengths, and rising environmental
expectations. Management, Marketing and the Competitive Process
will be particularly useful for courses on business strategy,
managerial and industrial economics, and marketing.
General
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