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Customer Trust Management - Ein Beitrag zum Vertrauensmanagement im Lebensmitteleinzelhandel (German, Paperback, 2002 ed.) Loot Price: R2,073
Discovery Miles 20 730
Repayment Terms: R194 pm x 12*
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Customer Trust Management - Ein Beitrag zum Vertrauensmanagement im Lebensmitteleinzelhandel (German, Paperback, 2002 ed.):...

Customer Trust Management - Ein Beitrag zum Vertrauensmanagement im Lebensmitteleinzelhandel (German, Paperback, 2002 ed.)

Peter Kenning

Series: Unternehmenskooperation und Netzwerkmanagement

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Loot Price R2,073 Discovery Miles 20 730 | Repayment Terms: R194 pm x 12*

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Peter Kenning untersucht beispielhaft fur den krisengeplagten Lebensmitteleinzelhandel, welche zentralen Determinanten das Kundenvertrauen in einer Handlungsunternehmung beeinflussen. Neben dem naheliegenden Personenvertrauen weist der Verfasser die Existenz von markenbezogenem Systemvertrauen nach und zeigt, wie durch den Aufbau einer Betriebstypenmarke Kundenvertrauen gewonnen werden kann.

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Series: Unternehmenskooperation und Netzwerkmanagement
Release date: 2003
First published: 2002
Authors: Peter Kenning
Dimensions: 210 x 148 x 19mm (L x W x T)
Format: Paperback
Pages: 333
Edition: 2002 ed.
ISBN-13: 978-3-8244-7766-1
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Distributive industries > General
LSN: 3-8244-7766-1
Barcode: 9783824477661

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