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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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Management and Marketing of Services (Paperback, 2nd edition)
Loot Price: R1,651
Discovery Miles 16 510
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Management and Marketing of Services (Paperback, 2nd edition)
Expected to ship within 12 - 17 working days
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This second edition of The Management and Marketing of Services
builds on the success of the first edition and now includes
increased coverage of many key areas, extensive examples and case
studies. This second edition looks closely at relationship
marketing and public sector issues as well as providing expanded
sections on: the definition of services, expectations, competitive
advantage, pricing of services, segmentation/positioning of
services, the service encounter and service employees. The
Management and Marketing of Services is a highly accessible text
ideal for practitioners and students looking for a comprehensive
treatment of this subject area.
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