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The CMO of People - Manage Employees Like Customers with an Immersive Predictable Experience that Drives Productivity and Performance (Paperback)
Loot Price: R803
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The CMO of People - Manage Employees Like Customers with an Immersive Predictable Experience that Drives Productivity and Performance (Paperback)
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Instead of thinking of Human Resources as a kind of upgraded
personnel department it can be thought of as an analogue to
marketing. Just as the Chief Marketing Officer curates an
experience to get the best lifetime value from customers, the head
of HR can curate an experience to get the best lifetime value from
employees. This book explores this new model and titles its leader
as "The CMO of People." This new title encapsulates a business
focused people function that has learned from the proven tools of
the marketing function. The CMO of People creates a predictable and
immersive employee experience that drives productivity and
performance. In this pathbreaking book, Peter Navin and David
Creelman discuss How to create a predictable and immersive
end-to-end experience for employees How a CMO of People can
overcome barriers and drive performance Why we need to structure
the HR department differently How to find unconventional people to
staff this unconventional model For a review of the book on the HR
Bartender blog click here:
https://www.hrbartender.com/2019/career-development/human-resources-future-skills/
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