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Books > Business & Economics > Business & management > Ownership & organization of enterprises
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Tourism and Regional Development - New Pathways (Paperback)
Loot Price: R1,151
Discovery Miles 11 510
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Tourism and Regional Development - New Pathways (Paperback)
Series: Economic Geography Series
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Tourist visits used to be a less common activity in the past.
However, more people than ever now make leisure trips, making this
an era of mass tourism. This drastic change in spatial behaviour is
not only caused by economic prosperity, but the scale of this
phenomenon means that it is able to generate economic growth,
making tourism a key factor in regional development policy. One of
the main challenges of current regional policy is to market the
attractiveness of an area, thereby increasing tourist visits and
subsequent revenue. In particular, regions are attempting this
through the use of Information and Communication Technologies
(ICT), which offer information on interesting places, and efficient
methods for organizing and booking trips. This book examines the
interconnections between tourism, ICT and regional development.
Bringing together a range of European case studies illustrating
various ICT and policy innovations, it not only critiques current
activity by regions in terms of tourism development, but also
considers how this sector is likely to continue to grow.
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