* Exposes the contradictions of pursuing environmental and social
goals while maximizing profit* Illuminating case studies of how
corporations deal with the dilemmas involved* Develops a new
management model Corporations are often blamed for a significant
amount of environmental destruction and many are looking for new
ways of managing environmental impacts and pursuing "green"
markets. This "greening" of the corporations is riddled with
contradictions, which Peter Robbins exposes. Analyzing the
approaches of four major companies - ARCO Chemicals, Ben &
Jerry's, Shell, and The Body Shop - he identifies common approaches
and develops a management model to resolve them and combine
environmental and business objectives.
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