Understand your users, gain strategic insights, and make your
product development more efficient with user experience mapping
About This Book * Detailed guidance on the major types of User
Experience Maps. * Learn to gain strategic insights and improve
communication with stakeholders . * Get an idea on creating
wireflows, mental model maps, ecosystem maps and solution maps Who
This Book Is For This book is for Product Manager, Service Managers
and Designers who are keen on learning the user experience mapping
techniques. What You Will Learn * Create and understand all common
user experience map types. * Use lab or remote user research to
create maps and understand users better. * Design behavioral change
and represent it visually. * Create 4D user experience maps, the
"ultimate UX deliverable". * Capture many levels of interaction in
a holistic view. * Use experience mapping in an agile team, and
learn how maps help in communicating within the team and with
stakeholders. * Become more user focused and help your organisation
become user-centric. In Detail Do you want to create better
products and innovative solutions? User Experience Maps will help
you understand users, gain strategic insights and improve
communication with stakeholders. Maps can also champion
user-centricity within the organisation. Two advanced mapping
techniques will be revealed for the first time in print, the
behavioural change map and the 4D UX map. You will also explore
user story maps, task models and journey maps. You will create
wireflows, mental model maps, ecosystem maps and solution maps. In
this book, the author will show you how to use insights from real
users to create and improve your maps and your product. The book
describes each major User Experience map type in detail. Starting
with simple techniques based on sticky notes moving to more complex
map types. In each chapter, you will solve a real-world problem
with a map. The book contains detailed, beginner level tutorials on
creating maps using different software products, including Adobe
Illustrator, Balsamiq Mockups, Axure RP or Microsoft Word. Even if
you don't have access to any of those, each map type can also be
drawn with pen and paper. Beyond creating maps, the book will also
showcase communication techniques and workshop ideas. Although the
book is not intended to be a comprehensive guide to modern user
experience or product management, its novel ideas can help you
create better solutions. You will also learn about the Kaizen-UX
management framework, developed by the author, now used by many
agencies and in-house UX teams in Europe and beyond. Buying this
map will give you hundreds of hours worth of user experience
knowledge, from one of the world's leading UX consultants. It will
change your users' world for the better. If you are still not
convinced, we have hidden some cat drawings in it, just in case.
Style and approach An easy to understand guide, filled with real
world use cases on how to plan, prioritize and visualize your
project on customer experience
General
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