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Research in International Marketing (RLE International Business) (Paperback) Loot Price: R1,336
Discovery Miles 13 360
Repayment Terms: R125 pm x 12*
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Research in International Marketing (RLE International Business) (Paperback): Peter W. Turnbull, Stanley Paliwoda

Research in International Marketing (RLE International Business) (Paperback)

Peter W. Turnbull, Stanley Paliwoda

Series: Routledge Library Editions: International Business

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Loot Price R1,336 Discovery Miles 13 360 | Repayment Terms: R125 pm x 12*

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This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers and the special problems for firm strategy and organisation arising from the internationalisation process.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Library Editions: International Business
Release date: June 2014
First published: 1986
Editors: Peter W. Turnbull • Stanley Paliwoda
Dimensions: 234 x 156 x 21mm (L x W x T)
Format: Paperback
Pages: 388
ISBN-13: 978-1-138-00794-9
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 1-138-00794-3
Barcode: 9781138007949

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