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Strategic Communication, Corporatism, and Eternal Crisis - The Creel Century (Hardcover)
Loot Price: R1,857
Discovery Miles 18 570
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Strategic Communication, Corporatism, and Eternal Crisis - The Creel Century (Hardcover)
Series: Routledge Focus on Public Relations
Expected to ship within 12 - 17 working days
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Total price: R1,877
Discovery Miles: 18 770
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This book traces a century of militarised communication that began
in the United States in April, 1917, with the institution of the
Committee on Public Information (CPI), headed by George Creel and
tasked with persuading a divided US public to enter World War I.
Creel achieved an historic feat of communication: a nationalising
mass mediation event well before any instantaneous mass media
technologies were available. The CPI's techniques and strategies
have underpinned marketing, public relations, and public diplomacy
practices ever since. The book argues that the CPI's influence
extends unbroken into the present day, as it provided the
communicative and attitudinal bases for a new form of political
economy, a form of corporatism, that would come to its fullest
flower in the "globalisation" project of the mid-1990s.
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