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Setting Agendas in Cultural Markets - Organizations, Creators, Experiences (Paperback)
Loot Price: R1,399
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Setting Agendas in Cultural Markets - Organizations, Creators, Experiences (Paperback)
Series: Routledge Research in Communication Studies
Expected to ship within 12 - 19 working days
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This book draws on agenda setting theory to examine how cultural
organizations relate to media in order to increase their
visibility, valence, and eventually build their public image. Most
organizations have a keen interest in their symbolic presence, as
their media visibility influences public knowledge, perceptions and
even behaviors. Diminished public funding, in combination with the
global proliferation of cultural entities, creates a competitive
environment, leading to a transformation of cultural industries. In
the book, several questions are under scrutiny: How do cultural
organizations acquire symbolic significance? How do they become
prominent in media content? Which mechanisms and processes should
be examined by cultural managers as they set out to achieve
salience? Is there a relationship between media and public
salience? In other words, if an organization becomes symbolically
prominent, in what ways is the public influenced, both in terms of
perceptions as well as behaviors?
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