Setting Agendas in Cultural Markets - Organizations, Creators, Experiences (Paperback)

This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image. Most organizations have a keen interest in their symbolic presence, as their media visibility influences public knowledge, perceptions and even behaviors. Diminished public funding, in combination with the global proliferation of cultural entities, creates a competitive environment, leading to a transformation of cultural industries. In the book, several questions are under scrutiny: How do cultural organizations acquire symbolic significance? How do they become prominent in media content? Which mechanisms and processes should be examined by cultural managers as they set out to achieve salience? Is there a relationship between media and public salience? In other words, if an organization becomes symbolically prominent, in what ways is the public influenced, both in terms of perceptions as well as behaviors?

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Research in Communication Studies
Release date:	December 2019
First published:	2017
Authors:	Philemon Bantimaroudis
Dimensions:	229 x 152mm (L x W)
Format:	Paperback
Pages:	166
ISBN-13:	978-0-367-87480-3
Categories:	Books > Reference & Interdisciplinary > Museums & museology Books > Humanities > General Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Sales & marketing > Public relations Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General Books > Sport & Leisure > Travel & holiday > Travel & holiday guides > Museum, historic sites, gallery & art guides Books > Travel > Travel & holiday guides > Museum, historic sites, gallery & art guides Promotions
LSN:	0-367-87480-6
Barcode:	9780367874803

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