A Stakeholder Approach to Corporate Social Responsibility - Pressures, Conflicts, and Reconciliation (Hardcover, New Ed)

Corporate social responsibility has grown into a global phenomenon that encompasses businesses, consumers, governments, and civil society, and many organizations have adopted its discourse. Yet corporate social responsibility remains an uncertain and poorly defined ambition, with few absolutes. First, the issues that organizations must address can easily be interpreted to include virtually everyone and everything. Second, with their unique, often particular characteristics, different stakeholder groups tend to focus only on specific issues that they believe are the most appropriate and relevant in organizations' corporate social responsibility programs. Thus, beliefs about what constitutes a socially responsible and sustainable organization depend on the perspective of the stakeholder. Third, in any organization, the beliefs of organizational members about their organization's social responsibilities vary according to their function and department, as well as their own managerial fields of knowledge. A Stakeholder Approach to Corporate Social Responsibility provides a comprehensive collection of cutting-edge theories and research that can lead to a more multifaceted understanding of corporate social responsibility in its various forms, the pressures and conflicts that result from these different understandings, and some potential solutions for reconciling them.

General

Imprint:	Ashgate Publishing Limited
Country of origin:	United Kingdom
Release date:	June 2012
Authors:	Philip Kotler
Editors:	Adam Lindgreen
Authors:	Francois Maon
Dimensions:	246 x 174 x 34mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	464
Edition:	New Ed
ISBN-13:	978-1-4094-1839-9
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > International business Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Books > Business & Economics > Business & management > Sales & marketing > Public relations Promotions
LSN:	1-4094-1839-1
Barcode:	9781409418399

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!