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Sustainable Growth in a Post-Scarcity World - Consumption, Demand, and the Poverty Penalty (Paperback)
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Sustainable Growth in a Post-Scarcity World - Consumption, Demand, and the Poverty Penalty (Paperback)
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Over 20 years ago Philip Sadler, then head of a leading British
business school, wrote Managerial Leadership in the Post-Industrial
Society. In it he predicted that business would experience the most
radical transformation since the Industrial Revolution of the 19th
century. This transformation has now taken place. In his latest
book, Sustainable Growth in a Post-Scarcity World, Sadler charts
developments once envisaged by Keynes, Chase, Galbraith and
Packard, and more recent radical thinkers such as Chris Anderson.
Sadler describes how many goods and services have moved from
relative scarcity to relative abundance, and asks how this trend
can be reconciled with the global issues of population growth and
climate change. He assesses the impact of new technologies, new
energy sources, new materials and the development of artificial
intelligence, on business, government and economics, and discusses
the challenges ahead - the creation of new business models, the
need to meet people's legitimate expectations of improved living
conditions while avoiding environmental catastrophe, and the need
to adapt ideas developed in scarcity to conditions of abundance.
Why is it that in countries foremost in creating post-scarcity
conditions, millions are still in poverty, and billions, worldwide,
still lack basic necessities of life? Philip Sadler agrees with
those who say the relief of global poverty cannot rely on aid and
corporate philanthropy. He explores the idea of re-engineering
products and delivering them into bottom-of-the-pyramid (BOP)
markets, and concludes that the more global companies take this
route, as some are already doing, the more profitable they will
find it, and this will in turn help the poorest people who
currently pay more for goods and services - the 'poverty penalty' -
than the rich.
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