Emphasizing the economic and cultural dimensions of travel, "The
Business of Tourism" explores the enterprises and technologies of
tourist activity with a particular focus on tourism as a phenomenon
through which nations, regions, and individuals produce and consume
experiences. The volume is divided into three sections.
"Commodifying Place" examines how tourist enterprises have helped
to create a distinctive sense of identity for specific locales.
"Engaging Religion" addresses the ways in which religion and
religious travel have been marketed. "Marketing Communism" explores
the role of tourism in buttressing ideas and attitudes in communist
settings. The essays in "The Business of Tourism" present a
vigorous, novel, and empirically grounded vision of tourism as a
local and global enterprise from the 1860s to the 1990s. They
transport readers from Egypt in the 1860s, where Thomas Cook &
Son laid the foundations for international mass tourism, to
Burgundy's gastronomic festivals between the two world wars; from
Branson, Missouri, to Belfast, Ireland, in an examination of
religion in sightseeing; and in the final leg of the journey, from
the Stalinist Soviet Union to post-Soviet Cuba, to see the changing
relationship between marketing and communism. Taken together, the
essays link the cultural practice of tourism to the businesses that
create cultural experiences.
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