Learn how to develop the values proven to boost sales performance,
to ensure customers choose you over the competition in today's
crowded marketplace. For years, sales people have struggled with
cliched views of how they sell, while at the same time customers
have become more sophisticated and discerning, stopping off at
different or unconventional places in the sales funnel. The result
is that the technique of sales people controlling the sales
conversation and learning how to influence the customer no longer
works. Selling Transformed introduces the new world of selling, and
addresses the reasons why sales people are so poorly perceived.
Selling Transformed provides fresh, tangible ideas on how to
develop better sales practices. Focusing as much on the customers
as on the sellers, it explains key theories of selling effectively
and introduces four proven strategies that are based on the values
customers look for in sales people: authenticity,
client-centricity, proactive creativity and being tactfully
audacious. Explaining what customers look for in sales people, and
advising on how to develop and deliver these values, this is a new
type of sales manual guaranteed to improve sales performance.
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