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Innovation and the Arts - The Value of Humanities Studies for Business (Hardcover)
Loot Price: R2,765
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Innovation and the Arts - The Value of Humanities Studies for Business (Hardcover)
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We live in the Age of Knowledge but we are heading towards the Age
of Imagination. However, our current education systems still divide
arts and business, juxtaposing them as different worlds, apparently
ignoring the essential truth that imagination is the springboard of
innovation. For business to continue to evolve, the barriers to
creativity and innovation must be lowered. In Innovation and the
Arts: The Value of Humanities Studies for Business, editors Piero
Formica and John Edmondson bring together a cast of expert
contributors to explore how arts education can transform future
business and social endeavours by developing empathy and enhancing
skills frequently identified as lacking in graduates entering the
workplace. Looking at arts and humanities across the broad spectrum
of business and social innovation, and in the context of business
education, examples of entrepreneurial and innovative developments,
and the nature of the innovative mind, the contributors show how
underdeveloped empathy and creativity constrain innovation. Art is
disruptive, and innovation requires disruption to thrive. By
dwelling on the need for the convergence of business, innovation
and the arts, Innovation and the Arts highlights the inestimable
value of lowering the psychological, organizational and
institutional barriers that keep them apart. For educators and
practitioners, this is an in-depth discussion designed to stimulate
awareness of the issues facing business education.
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