Managing Cultural Differences - Effective Strategy and Execution Across Cultures in Global Corporate Alliances (Hardcover, 2nd edition)

As a result of a 5-year research, Piero Morosini found that national cultural differences are not necessarily detrimental to cross-border mergers and alliances, but rather if handled effectively can actually enhance corporate performance. Managing Cultural Differences demonstrates that superior 'execution skills' can lead to the successful implementation of overseas alliances. It is based on rigorous research methods, backed up with indepth interviews with Senior Executives and real world case studies of leading multinationals. The book explains the strategic relationship between national cultural differences, execution and the performance of global and corporate alliances.

The unique findings in this book are a reflection of the author's background that has combined academia and management. Piero Morosini is a Research Fellow at the Wharton Risk Management and Decision Process Center, USA and a Managing Consultant at Andersen Consulting Strategic Services Group in Milan. He was formerly a consultant for McKinsey & Co and has had extensive international experience with JP Morgan and Flemings. Morosini has published in leading academic journals such as European Management Journal and Journal of International Business Studies.

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