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Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
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Global Luxury - Organizational Change and Emerging Markets since the 1970s (Hardcover, 1st ed. 2018)
Loot Price: R3,659
Discovery Miles 36 590
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Global Luxury - Organizational Change and Emerging Markets since the 1970s (Hardcover, 1st ed. 2018)
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This book explores the luxury industry and how it has undoubtedly
been one of the fastest-growing sectors since the 1970s, and one in
which Europe has managed to strengthen its competitiveness in the
world market. While many aspects of globalization remain abstract
and intangible, the luxury industry has created markets where
previously there were none, by educating Japanese about the history
of French handbags, Chinese about the finest wines, and setting
global standards for an elite, inspirational lifestyle. In this
edited volume, a wide range of scholars comes together to analyze
the history of the business and the innovations in management and
marketing that have emerged from it. Invaluable for scholars,
industry figures, and dilettantes alike, it will define the field
of study for years to come.
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