Global Luxury - Organizational Change and Emerging Markets since the 1970s (Hardcover, 1st ed. 2018)

This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market. While many aspects of globalization remain abstract and intangible, the luxury industry has created markets where previously there were none, by educating Japanese about the history of French handbags, Chinese about the finest wines, and setting global standards for an elite, inspirational lifestyle. In this edited volume, a wide range of scholars comes together to analyze the history of the business and the innovations in management and marketing that have emerged from it. Invaluable for scholars, industry figures, and dilettantes alike, it will define the field of study for years to come.

General

Imprint:	Springer Verlag, Singapore
Country of origin:	Singapore
Release date:	October 2017
First published:	2018
Editors:	Pierre-Yves Donze • Rika Fujioka
Dimensions:	210 x 148mm (L x W)
Format:	Hardcover
Pages:	287
Edition:	1st ed. 2018
ISBN-13:	978-981-10-5235-4
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour Books > Business & Economics > Business & management > Sales & marketing > Market research Books > Business & Economics > Industry & industrial studies > Manufacturing industries > General Books > Business & Economics > Industry & industrial studies > Service industries > General Promotions
LSN:	981-10-5235-2
Barcode:	9789811052354

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!