A goldmine of strategic insights and practical business guidance
covering all aspects of media entrepreneurship in the Digital Age
The media industry is facing epic upheaval. Revolutionary new
technologies compel those in businesses as diverse as broadcasting
to book publishing to radically recreate their business models or
be left in history's wake. At the same time, those with the next
big idea are eager to acquire the business know-how needed to make
it in today's brave new world of media. Written by a uniquely
well-qualified author team, this book addresses the concerns of
both audiences. Penelope Muse Abernathy and JoAnn Sciarrino provide
timely lessons on everything from media financing to marketing,
business strategy to leadership, innovation to business accounting.
They use numerous case studies and real-world vignettes to reveal
the success secrets of today's hottest media entrepreneurs, as well
as the fatal flaws that leads many promising new ventures down the
road to ruin. They begin with a primer on digital entrepreneurship
basics, covering how to create a winning digital business model,
obtain financing, do business accounting, identify strategic
challenges, and more. From there they show you how to: Develop
sustainable customer-focused strategies while overcoming the unique
leadership challenges of the Digital Age Define your company's
unique value proposition, prioritize investments in key assets, and
form strategic partnerships and alliances Understand and prepare to
exploit the vast potential inherent in the next generation of
digital technologies, including artificial intelligence, virtual
reality, and blockchain, among others The two companion websites
feature a wealth of supplemental material, including updates,
instructional videos, essays by media leaders, as well as
PowerPoint presentations and study guides for instructors. Packed
with practical insights and guidance on all aspects of the business
of media in the Digital Age, The Strategic Digital Media
Entrepreneur is a must-have resource for professionals and students
alike in advertising, marketing, business strategy,
entrepreneurship, finance, social media, and more.
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