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Books > Social sciences > Sociology, social studies > Social issues
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Cyberconnecting - The Three Lenses of Diversity (Paperback)
Loot Price: R1,307
Discovery Miles 13 070
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Cyberconnecting - The Three Lenses of Diversity (Paperback)
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The ability of organisations to cyberconnect is becoming
increasingly important for superior performance. Cyberconnecting:
The Three Lenses of Diversity by Dr Priya E. Abraham explains how
to establish connections across technological, cultural and social
boundaries, mirrored in organisations succeeding in today's hybrid
business world. Some companies create and innovate technology;
others use and adopt it; but in the cyberage, both must closely
interconnect tech with human behaviour. Face-to-face and
cyber-interactions are at the heart of effective work-based
relationships, which in turn increase organisational performance.
To build these effective business relations, organisations must
foster the discovery muscle - curiosity combined with skills - in
individuals. Priya E. Abraham shows how seemingly opposing domains
(technology, business anthropology and diversity) best leverage
interactions for the benefit of organisation development, using
findings from practitioner-focused research conducted when leading
complex cross-boundary projects in the telecommunications and
mobile learning industries. Tools from business anthropology help
uncover people's diverse needs and expectations in a cyberconnected
world. Identity portfolios need reflection in development solutions
of face-to-face and mobile applications. Solutions uncovered by
qualitative research methods help close the gap between human
behaviour and tech to engage internal and external stakeholders.
The book presents a much-needed strategic framework required for
cyberconnecting: 'The Three Lenses of Diversity', designed to
organise thinking in the navigation of technological, cultural, and
social boundaries.
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