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Determinanten Der Integrierten Kundenbindung - Eine Empirische Studie Zum Vergleich Von Category Management Mit Einem Alternativen Vermarktungskonzept (German, Paperback, 2009 ed.) Loot Price: R1,992
Discovery Miles 19 920
Repayment Terms: R187 pm x 12*
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Determinanten Der Integrierten Kundenbindung - Eine Empirische Studie Zum Vergleich Von Category Management Mit Einem...

Determinanten Der Integrierten Kundenbindung - Eine Empirische Studie Zum Vergleich Von Category Management Mit Einem Alternativen Vermarktungskonzept (German, Paperback, 2009 ed.)

Prof Dr Michael Lingenfelder; Bjoern Kahler

Series: Marktorientiertes Management

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Loot Price R1,992 Discovery Miles 19 920 | Repayment Terms: R187 pm x 12*

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Category Management als kooperatives Vermarktungskonzept zwischen Industrie und Handel ist zweifelsohne ein geeignetes Instrument, gemeinsame Umsatzsteigerungen zu erzielen und nicht wertschopfende Kosten zu vermeiden. Bjorn Kahler entwickelt auf Basis ausgewahlter theoretischer Konzepte und sekundarstatistischer Befunde ein Erfolgsfaktorenmodell der integrierten Kundenbindung an Markenprodukte und Vertriebsschienen. Er leitet konkrete Handlungsempfehlungen fur die Unternehmenspraxis ab und zeigt, wie optimale Marketingmassnahmen im Zuge von Category Management umzusetzen sind

General

Imprint: GWV Fachverlage GmbH
Country of origin: Germany
Series: Marktorientiertes Management
Release date: July 2009
First published: July 2009
Foreword by: Prof Dr Michael Lingenfelder
Authors: Bjoern Kahler
Dimensions: 210 x 148 x 15mm (L x W x T)
Format: Paperback - Trade
Pages: 285
Edition: 2009 ed.
ISBN-13: 978-3-8349-1775-1
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-8349-1775-3
Barcode: 9783834917751

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