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Management-, Mitarbeiter- Und Kundenmotivation ALS Determinanten Der Zahlungsbereitschaft Von Dienstleistungskunden - Eine Empirische Mehrebenenanalyse (German, Paperback, 2009 ed.) Loot Price: R1,899
Discovery Miles 18 990
Repayment Terms: R178 pm x 12*
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Management-, Mitarbeiter- Und Kundenmotivation ALS Determinanten Der Zahlungsbereitschaft Von Dienstleistungskunden - Eine...

Management-, Mitarbeiter- Und Kundenmotivation ALS Determinanten Der Zahlungsbereitschaft Von Dienstleistungskunden - Eine Empirische Mehrebenenanalyse (German, Paperback, 2009 ed.)

Prof Dr Michael Lingenfelder; Tino Kessler-Thoenes

Series: Marktorientiertes Management

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Loot Price R1,899 Discovery Miles 18 990 | Repayment Terms: R178 pm x 12*

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Tino Kessler-Thones entwickelt ein Modell zur Erklarung des Einflusses von Kauf- bzw. Leistungsmotivation auf die Zahlungsbereitschaft von Dienstleistungskunden. Es erfolgt eine empirische Uberprufung seines Modells am Beispiel einer realen Einfuhrung von Serviceentgelten. Die gewonnenen Erkenntnisse werden anschliessend in konkrete Handlungsempfehlungen fur die Unternehmenspraxis uberfuhrt."

General

Imprint: Gabler Verlag
Country of origin: United Kingdom
Series: Marktorientiertes Management
Release date: December 2008
First published: December 2008
Foreword by: Prof Dr Michael Lingenfelder
Authors: Tino Kessler-Thoenes
Dimensions: 210 x 148 x 22mm (L x W x T)
Format: Paperback - Trade
Pages: 392
Edition: 2009 ed.
ISBN-13: 978-3-8349-1363-0
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-8349-1363-4
Barcode: 9783834913630

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