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Books > Business & Economics > Business & management > Management of specific areas > Research & development management

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Der Ideenwettbewerb ALS Methode Der Aktiven Kundenintegration - Theorie, Empirische Analyse Und Implikationen Fur Den Innovationsprozess (German, Paperback, 2007 ed.) Loot Price: R2,045
Discovery Miles 20 450
Repayment Terms: R192 pm x 12*
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Der Ideenwettbewerb ALS Methode Der Aktiven Kundenintegration - Theorie, Empirische Analyse Und Implikationen Fur Den...

Der Ideenwettbewerb ALS Methode Der Aktiven Kundenintegration - Theorie, Empirische Analyse Und Implikationen Fur Den Innovationsprozess (German, Paperback, 2007 ed.)

Prof Dr Prof H C Dr H C Ralf Reichwald; Dominik Walcher

Series: Markt- Und Unternehmensentwicklung Markets and Organisations

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Loot Price R2,045 Discovery Miles 20 450 | Repayment Terms: R192 pm x 12*

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Dominik Walcher untersucht den internetbasierten Ideenwettbewerb als vom Unternehmen initiierte Moglichkeit, um Kunden in den fruhen Phasen des Innovationsprozesses zu integrieren. Er transferiert Konzepte aus der Kundeninnovationsforschung auf den Bereich der Kundenintegrationsforschung und entwickelt das idealtypische Konzept eines externen Vorschlagswesens."

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Series: Markt- Und Unternehmensentwicklung Markets and Organisations
Release date: May 2007
First published: May 2007
Foreword by: Prof Dr Prof H C Dr H C Ralf Reichwald
Authors: Dominik Walcher
Dimensions: 210 x 148 x 20mm (L x W x T)
Format: Paperback - Trade
Pages: 363
Edition: 2007 ed.
ISBN-13: 978-3-8350-0596-9
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Management of specific areas > Production & quality control management
Books > Business & Economics > Business & management > Management of specific areas > Research & development management
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-8350-0596-0
Barcode: 9783835005969

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