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Spaces of International Economy and Management - Launching New Perspectives on Management and Geography (Hardcover)
Loot Price: R3,010
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Spaces of International Economy and Management - Launching New Perspectives on Management and Geography (Hardcover)
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What makes some international firms and managers successful and why
do others fail? What can firms and managers do to adjust to the
specific local business environment? Can we observe patterns that
could guide the adjustment strategies of multinational enterprises
(MNEs) and managers charged with succeeding in a global context? To
answer these questions, the editors start with the belief that
location and actors matter in addition to the 'home and abroad'
context in which the MNEs and managers operate. As yet another
phase of development dawns -- post financial crisis -- in which
globalization is a given and still in progress, the urgency
increases to learn how MNEs, managers and governments can increase
efficiency, minimize failure and maximize success. This volume
proposes cultural hybridization of organizations and managers as
well as ascertaining the resources necessary for the effective
interface of national, regional, and international networks.
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