All of us grumble, from time to time, about the ever-increasing
commercialization of American life. Whether in the form of overt
corporate sponsorship--as evidenced by the "branding" of every
major sporting event--or the less conspicuous role of commercial
interests in the funding of the arts, America's corporations are a
ubiquitous presence.
While debates rage over the televising of liquor ads and the
degree to which Joe Camel encourages adolescent smoking, of far
greater concern, R. George Wright argues, should be the passivity
with which we accept excessive commercialization. For many, the
spread of commercialization by any means other than fraud or
deception today seems merely a reflection of the capitalist pursuit
of well-being. Yet owning and spending, for the middle- class
consumers Wright discusses, is at best only weakly related to their
happiness.
In recent years, corporate America has shrewdly sought shelter
from reasonable regulation by embracing the First Amendment.
Focusing on such flashpoint issues as the Internet, tobacco
advertising, and intentionally controversial ads, and exposing the
dangerous elephantiasis of our commercial culture, Selling Words
serves up a forceful warning about the perils of conflating
commerce with First Amendment rights.
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