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Books > Business & Economics > Business & management > Sales & marketing > Advertising

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Place Branding - Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced (Hardcover) Loot Price: R2,031

Discovery Miles 20 310

Repayment Terms: R190 pm x 12*

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Place Branding - Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced (Hardcover): R. Govers, F. Go

Place Branding - Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced (Hardcover)

R. Govers, F. Go

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Loot Price R2,031 Discovery Miles 20 310 | Repayment Terms: R190 pm x 12*

Expected to ship within 10 - 15 working days

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The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	July 2009
First published:	August 2009
Authors:	R. Govers • F. Go
Dimensions:	235 x 155 x 24mm (L x W x T)
Format:	Hardcover
Pages:	324
ISBN-13:	978-0-230-23073-6
Categories:	Books > Business & Economics > Business & management > International business Books > Business & Economics > Business & management > Sales & marketing > Advertising Promotions
LSN:	0-230-23073-3
Barcode:	9780230230736