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Books > Business & Economics > Business & management > Sales & marketing > Advertising

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Place Branding - Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced (Hardcover) Loot Price: R1,873
Discovery Miles 18 730
Repayment Terms: R176 pm x 12*
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Place Branding - Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced (Hardcover): R. Govers, F. Go

Place Branding - Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced (Hardcover)

R. Govers, F. Go

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Loot Price R1,873 Discovery Miles 18 730 | Repayment Terms: R176 pm x 12*

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The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: July 2009
First published: August 2009
Authors: R. Govers • F. Go
Dimensions: 235 x 155 x 24mm (L x W x T)
Format: Hardcover
Pages: 324
ISBN-13: 978-0-230-23073-6
Categories: Books > Business & Economics > Business & management > International business
Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN: 0-230-23073-3
Barcode: 9780230230736

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