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Books > Business & Economics > Business & management > Sales & marketing > Advertising

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Place Branding - Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced (Hardcover) Loot Price: R1,872
Discovery Miles 18 720
Repayment Terms: R175 pm x 12*
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Place Branding - Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced (Hardcover): R. Govers, F. Go

Place Branding - Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced (Hardcover)

R. Govers, F. Go

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Loot Price R1,872 Discovery Miles 18 720 | Repayment Terms: R175 pm x 12*

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The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: July 2009
First published: August 2009
Authors: R. Govers • F. Go
Dimensions: 235 x 155 x 24mm (L x W x T)
Format: Hardcover
Pages: 324
ISBN-13: 978-0-230-23073-6
Categories: Books > Business & Economics > Business & management > International business
Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN: 0-230-23073-3
Barcode: 9780230230736

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