Japanese distribution was long seen as archaic and difficult to
understand, but today that has changed. Domestic firms stretching
across all retail formats and categories have taken control of
channels and now lead the consumer market from the front. They are
now so advanced that the very best are bursting out of the Japanese
market and operating across Asia and even as far as Western Europe.
Through case studies and concrete examples, this book provides the
most detailed analysis of retailing in Japan ever written; it is
the definitive guide to how Japan has changed and what to expect in
the future.
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