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Books > Social sciences > Psychology > Experimental psychology
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The Psychology of Risk Taking Behavior, Volume 107 (Hardcover)
Loot Price: R2,000
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The Psychology of Risk Taking Behavior, Volume 107 (Hardcover)
Series: Advances in Psychology
Expected to ship within 12 - 17 working days
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This book aims to help the reader to understand what motivates
people to engage in risk taking behavior, such as participating in
traffic, sports, financial investments, or courtship. The
consequences of risk taking may be positive, or result in accidents
and injuries, especially in traffic. The wealth of studies and
theories (about 1000 references) is used to offer a cohesive,
holistic view of risk motivation. The risk motivation theory is a
dynamic state-trait model incorporating physiological, emotional
and cognitive components of risk perception, processing and
planning. If a deficit exists between desired and perceived risk,
risk compensation behavior results. A feedback loop provides new
information for the next perception-motivation-behavior process.
Assumptions were tested and support was found with 120 subjects in
a longitudinal study. The concepts and findings are discussed in
relation to psychological theories and their meaning for our daily
lives.
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