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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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Employer Branding For Dummies (Paperback)
Loot Price: R605
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Employer Branding For Dummies (Paperback)
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Attract the very best talent with a compelling employer brand!
Employer Branding For Dummies is the clear, no-nonsense guide to
attracting and retaining top talent. Written by two of the most
recognized leaders in employer brand, Richard Mosley and Lars
Schmidt, this book gives you actionable advice and expert insight
you need to build, scale, and measure a compelling brand. You'll
learn how to research what makes your company stand out, the best
ways to reach the people you need, and how to convince those people
that your company is the ideal place to exercise and develop their
skills. The book includes ways to identify the specific traits of
your company that aligns with specific talent, and how to translate
those traits into employer brand tactic that help you draw the
right talent, while repelling the wrong ones. You'll learn how to
build and maintain your own distinctive, credible employer brand;
and develop a set of relevant, informative success metrics to help
you measure ROI. This book shows you how to discover and develop
your employer brand to draw the quality talent you need. * Perfect
your recruitment marketing * Develop a compelling employer value
proposition (EVP) * Demonstrate your employer brand ROI Face it:
the very best employees are the ones with the most options. Why
should they choose your company? A strong employer brand makes the
decision a no-brainer. It's good for engagement, good for
retention, and good for the bottom line. Employer Branding For
Dummies helps you hone in on your unique, compelling brand, and get
the people you need today.
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