If you've been asked to get funding for a content strategy
initiative and need to build a compelling case, if you've been
approached by your staff to implement a content strategy and want
to know the business benefits, or if you've been asked to sponsor a
content strategy project and don't know what one is, this book is
for you. Rahel Anne Bailie and Noz Urbina come from distinctly
different backgrounds, but share a deep understanding of how to
help your organization build a content strategy. This book provides
practical advice on how to sell, create, implement, and maintain a
content strategy, including case studies that show both successful
and not so successful efforts.
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