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Content Strategy - Connecting the Dots Between Business, Brand, and Benefits (Paperback) Loot Price: R980
Discovery Miles 9 800
Repayment Terms: R92 pm x 12*
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Content Strategy - Connecting the Dots Between Business, Brand, and Benefits (Paperback): Rahel Anne Bailie, Noz Urbina

Content Strategy - Connecting the Dots Between Business, Brand, and Benefits (Paperback)

Rahel Anne Bailie, Noz Urbina

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Loot Price R980 Discovery Miles 9 800 | Repayment Terms: R92 pm x 12*

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If you've been asked to get funding for a content strategy initiative and need to build a compelling case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but share a deep understanding of how to help your organization build a content strategy. This book provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts.

General

Imprint: XML Press
Country of origin: United States
Release date: December 2012
First published: December 2012
Authors: Rahel Anne Bailie • Noz Urbina
Dimensions: 235 x 191 x 16mm (L x W x T)
Format: Paperback - Trade
Pages: 306
ISBN-13: 978-1-937434-16-8
Categories: Books > Computing & IT > General theory of computing > General
Books > Computing & IT > Internet > General
Books > Computing & IT > Applications of computing > General
Books > Language & Literature > Literary & linguistic reference works > Writing & editing guides > Technical writing
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LSN: 1-937434-16-8
Barcode: 9781937434168

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