The social media and spread of communication through various social
networks form the communication grapevine. This is an emerging
informal channel of business communication and a critical element
in building the posture of a firm in a competitive marketplace. The
grapevine effect is contributed to by the social media through
word-of-mouth that stretches throughout the market irrespective of
the various measures taken by firms to build their brand and
competitive posture. This volume categorically reviews the theories
of communication, best practices in social media and previous
research, and analyzes the corporate involvement towards strategic
and tactical stewardship in serving customer-centric business
requirements. There are many types of grapevines that are developed
in various niches which stem from emotion, sensitivity,
personality, assumptions, experiences, and social conventions.
Through an examination of this functional phenomenon of the
grapevines and their effect, and by citing examples of various
companies, "Managing Social Media and Consumerism" discusses the
best ways to define a social media plan.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
