Sustainable Growth in Global Markets provides a comprehensive
introduction to the concept of market and business management
outside the domestic market. It covers complex elements of market
management, analysing behavioural theories such as theory of
comparative advantage, theories of macro and micro marketing
economics, socio-cultural theories, and various contemporary
concepts of international business management. The book puts
forward a broad foundation of the subject beginning with a
discussion of the concept of market dynamics and followed by an
analysis of the changing behaviour of markets and its components.
The core discussion focuses upon the ability to do business in
international markets, putting forward critical insights on the
significance of leadership, building consumer value through
innovation, tracking the external environment for organizational
change as well as important emerging trends towards building an
innovative venture.
General
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