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Managing Start-ups for Success - Entrepreneurship in Difficult Times (Paperback)
Loot Price: R1,393
Discovery Miles 13 930
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Managing Start-ups for Success - Entrepreneurship in Difficult Times (Paperback)
Expected to ship within 10 - 15 working days
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World economics and the industrial environment has recently created
a fertile ground for the creation of new enterprises and start-ups.
This book skilfully identifies the challenges of building a new
business venture from an idea to a marketable product. It
highlights * Robust methods for keeping up with innovation; *
Designing new ways to grow, improve and market your product; and *
Managing the changes in the business environment, market dynamics
and other uncertainties. The volume is rich with examples and case
studies of many small and large businesses. It further reflects on
the business and entrepreneurship ecosystem, the challenges and
opportunities in India, entrepreneurship and women, e-commerce, the
new generation of entrepreneurs, and exit strategies for
entrepreneurs. An essential guide for entrepreneurs and
professionals working in business management and marketing
communications, as well as scholars of business administration and
financial sciences, this book by an industry expert offers many new
and practiced approaches, examples and lessons for innovative
thinking and breaking new ground in business.
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