Toolbox for Marketing and Management - Creative Concepts, Forecasting Methods, and Analytical Instruments (Hardcover, 1st ed. 2019)

Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans. Special attention is paid to change management and digital transformation in the marketing landscape. Given its approach and content, the book offers a valuable asset for all professionals and advanced MBA students looking for 'real-life' tools and applications.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	Management for Professionals
Release date:	May 2019
First published:	2019
Authors:	Ralf T Kreutzer
Dimensions:	235 x 155 x 18mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	260
Edition:	1st ed. 2019
ISBN-13:	978-3-03-013822-6
Languages:	English
Subtitles:	German
Categories:	Books > Business & Economics > Economics > Econometrics > Economic statistics Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	3-03-013822-4
Barcode:	9783030138226

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