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Advances in Advertising Research (Vol. 1) - Cutting Edge International Research (German, Hardcover, 2010 ed.) Loot Price: R2,242
Discovery Miles 22 420
Repayment Terms: R210 pm x 12*
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Advances in Advertising Research (Vol. 1) - Cutting Edge International Research (German, Hardcover, 2010 ed.): Ralf Terlutter,...

Advances in Advertising Research (Vol. 1) - Cutting Edge International Research (German, Hardcover, 2010 ed.)

Ralf Terlutter, Sandra Diehl, Shintaro Okazaki

Series: European Advertising Academy

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Loot Price R2,242 Discovery Miles 22 420 | Repayment Terms: R210 pm x 12*

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The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communication researchers from around the globe have contributed to the making of this book.

General

Imprint: Gabler
Country of origin: Germany
Series: European Advertising Academy
Release date: June 2010
First published: 2010
Editors: Ralf Terlutter • Sandra Diehl • Shintaro Okazaki
Dimensions: 210 x 148 x 27mm (L x W x T)
Format: Hardcover - Cloth over boards
Pages: 412
Edition: 2010 ed.
ISBN-13: 978-3-8349-2111-6
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-8349-2111-4
Barcode: 9783834921116

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