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Optimal Bundling - Marketing Strategies for Improving Economic Performance (Paperback, Softcover reprint of hardcover 1st ed. 1999) Loot Price: R4,353
Discovery Miles 43 530
Repayment Terms: R408 pm x 12*
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Optimal Bundling - Marketing Strategies for Improving Economic Performance (Paperback, Softcover reprint of hardcover 1st ed....

Optimal Bundling - Marketing Strategies for Improving Economic Performance (Paperback, Softcover reprint of hardcover 1st ed. 1999)

Ralph Fuerderer, Andreas Herrmann, Georg Wuebker

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Loot Price R4,353 Discovery Miles 43 530 | Repayment Terms: R408 pm x 12*

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Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a companys profit and sales.

General

Imprint: Springer-Verlag
Country of origin: Germany
Release date: December 2010
First published: 1999
Editors: Ralph Fuerderer • Andreas Herrmann • Georg Wuebker
Dimensions: 235 x 155 x 16mm (L x W x T)
Format: Paperback
Pages: 299
Edition: Softcover reprint of hardcover 1st ed. 1999
ISBN-13: 978-3-642-08459-1
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-642-08459-1
Barcode: 9783642084591

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