Why have so many firms in emerging economies internationalized
quite aggressively in the last decade? What competitive advantages
do these firms enjoy and what are the origins of those advantages?
Through what strategies have they built their global presence? How
is their internationalization affecting Western rivals? And,
finally, what does all this mean for mainstream international
business theory? In Emerging Multinationals in Emerging Markets, a
distinguished group of international business scholars tackle these
questions based on a shared research design. The heart of the book
contains detailed studies of emerging-market multinationals (EMNEs)
from the BRIC economies, plus Israel, Mexico, South Africa, and
Thailand. The studies show that EMNEs come in many shapes and
sizes, depending on the home-country context. Furthermore, EMNEs
leverage distinctive competitive advantages and pursue distinctive
internationalization paths. This timely analysis of EMNEs promises
to enrich mainstream models of how firms internationalize in
today's global economy.
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