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The Inner Lives of Markets - How People Shape Them And They Shape Us (Hardcover)
Loot Price: R554
Discovery Miles 5 540
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The Inner Lives of Markets - How People Shape Them And They Shape Us (Hardcover)
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Loot Price R554
Discovery Miles 5 540
Expected to ship within 12 - 17 working days
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America's economic revolution isn't just driven by technology. It's
about markets.The past twenty-five years have witnessed a
remarkable shift in how we get the stuff we want. If you've ever
owned a business, rented an apartment, or shopped online, you've
had a front-row seat for this revolution-in-progress. Breakthrough
companies like Amazon and Uber have disrupted the old ways and made
the economy work better,all thanks to technology.At least that's
how the story of the modern economy is usually told. But in this
lucid, wry book, Ray Fisman and Tim Sullivan show that the
revolution is bigger than tech: it is really a story about the
transformation of markets. From the auction theories that power
Google's ad sales algorithms to the models that online retailers
use to prevent internet fraud, even the most high-tech modern
businesses are empowered by theory first envisioned by
economists.And we're all participants in this revolution. Every
time you book a room on Airbnb, hire a car on Lyft, or click on an
ad, you too are reshaping our social institutions and our lives.
The Inner Lives of Markets is necessary reading for the modern
world: it reveals the blueprint for how we work, live, and shop,
and offers wisdom for how to do it better.
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