Who holds the upper hand when a company considers investing
millions of dollars in a hot sponsorship property? All too often,
sponsors find themselves considering what look like "take it or
leave it" deals with little or no guarantee of a return on their
investment. "Sponsorship's Holy Grail" levels the playing field for
sponsors by providing an objective, step-by-step, process-driven
methodology that assures that the relationship will deliver
measurable results.
Whether considering a new sponsorship opportunity, monitoring
performance of an existing relationship or entering into
negotiations for renewal, "Sponsorship's Holy Grail" puts the
prospective sponsor in an unprecedented position of strength.
Learn to negotiate based on business goals. Obtain the most
essential sponsorship benefits without paying for unproductive
frills. Compare opportunities with confidence. Best of all, be
confident and prepared when the chairman calls to find out what the
company is getting for its money. A ballplayer wouldn't think of
stepping up to home plate without a bat in his hands. After reading
"Sponsorship's Holy Grail," corporate decision-makers will be ready
to knock their next sponsorship deal out of the park.
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