Who holds the upper hand when a company considers investing
millions of dollars in a hot sponsorship property? All too often,
sponsors find themselves considering what look like take it or
leave it deals with little or no guarantee of a return on their
investment. Sponsorship's Holy Grail levels the playing field for
sponsors by providing an objective, step-by-step, process-driven
methodology that assures that the relationship will deliver
measurable results. Whether considering a new sponsorship
opportunity, monitoring performance of an existing relationship or
entering into negotiations for renewal, Sponsorship's Holy Grail
puts the prospective sponsor in an unprecedented position of
strength. Learn to negotiate based on business goals. Obtain the
most essential sponsorship benefits without paying for unproductive
frills. Compare opportunities with confidence. Best of all, be
confident and prepared when the chairman calls to find out what the
company is getting for its money. A ballplayer wouldn't think of
stepping up to home plate without a bat in his hands. ready to
knock their next sponsorship deal out of the park.
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