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Books > Business & Economics > Business & management > Sales & marketing > Public relations

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Sponsorship's Holy Grail - Six SIGMA Forges the Link Between Sponsorship & Business Goals (Hardcover) Loot Price: R347
Discovery Miles 3 470
Sponsorship's Holy Grail - Six SIGMA Forges the Link Between Sponsorship & Business Goals (Hardcover): Raymond Bednar

Sponsorship's Holy Grail - Six SIGMA Forges the Link Between Sponsorship & Business Goals (Hardcover)

Raymond Bednar

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Loot Price R347 Discovery Miles 3 470

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Who holds the upper hand when a company considers investing millions of dollars in a hot sponsorship property? All too often, sponsors find themselves considering what look like take it or leave it deals with little or no guarantee of a return on their investment. Sponsorship's Holy Grail levels the playing field for sponsors by providing an objective, step-by-step, process-driven methodology that assures that the relationship will deliver measurable results. Whether considering a new sponsorship opportunity, monitoring performance of an existing relationship or entering into negotiations for renewal, Sponsorship's Holy Grail puts the prospective sponsor in an unprecedented position of strength. Learn to negotiate based on business goals. Obtain the most essential sponsorship benefits without paying for unproductive frills. Compare opportunities with confidence. Best of all, be confident and prepared when the chairman calls to find out what the company is getting for its money. A ballplayer wouldn't think of stepping up to home plate without a bat in his hands. ready to knock their next sponsorship deal out of the park.

General

Imprint: Iuniverse, Inc.
Country of origin: United States
Release date: April 2005
First published: April 2005
Authors: Raymond Bednar
Dimensions: 229 x 152 x 11mm (L x W x T)
Format: Hardcover - Sewn / Cloth over boards / With dust jacket
Pages: 120
ISBN-13: 978-0-595-67158-8
Categories: Books > Business & Economics > Business & management > Consultancy & grants for businesses
Books > Business & Economics > Business & management > Sales & marketing > Public relations
LSN: 0-595-67158-6
Barcode: 9780595671588

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