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Social Media in the Digital Age - History, Ethics, and Professional Uses (Paperback, 2nd Revised edition)
Loot Price: R2,277
Discovery Miles 22 770
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Social Media in the Digital Age - History, Ethics, and Professional Uses (Paperback, 2nd Revised edition)
Expected to ship within 10 - 15 working days
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Social Media in the Digital Age: History, Ethics, and Professional
Uses details how the growth and development of social media has
influenced how people interact with one another, receive news, and
form social bonds. Part I of the book focuses on the history and
study of social media, addressing the rise of social media,
theories used to study social media, the widespread impacts of
user-generated content, and more. Part II examines the legal and
ethical implications of social media with chapters covering the
legalities of social and digital media use, user policies, and
image and brand management. Part III addresses the professional
uses of social media within the disciplines of public relations,
advertising, marketing, journalism, mass media, nonprofit work, and
U.S. politics, as well as the role of social media in national and
global movements. The second edition features new content on fake
news, disinformation, conspiracy theories, bots and trolls, social
media influencers, the growth of Instagram and TikTok, the
Communications Decency Act, podcasts, and the confluence of social
media and the 2020 United States presidential election. Social
Media in the Digital Age is ideal for undergraduate courses in mass
communication, broadcasting, history, and popular culture. It is
also a valuable resource for communication professionals.
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