Organizational Discourse - A Language-Ideology-Power Perspective (Hardcover, New)

This work supplies a concrete definition of Corporate Public Discourse, an idea that has always lacked true character. It explores how leading corporations use their own special language to define their cultures. The authors take this language, once considered a mere embellishment of speech, and use it to explore the inner workings of world-renowned organizations. This book bridges the gap between organizational studies and linguistics by analysing the communications of today's top companies. The book describes a weekly Saturday morning meeting at Wal-Mart, evaluates IBM's commitment to success, and looks into the social role of high-calibre CEOs. Broken into seven parts, including management, media, and analysis, the study efficiently frames the importance of corporate communication.

General

Imprint:	Praeger Publishers Inc
Country of origin:	United States
Release date:	October 2004
First published:	October 2004
Authors:	Renata Fox • John Fox
Dimensions:	235 x 155mm (L x W)
Format:	Hardcover
Pages:	240
Edition:	New
ISBN-13:	978-1-56720-605-0
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Language & Literature > Language & linguistics > Semantics (meaning) > General Promotions
LSN:	1-56720-605-0
Barcode:	9781567206050

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