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Global Business - Competitiveness and Sustainability (Hardcover)
Loot Price: R3,982
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Global Business - Competitiveness and Sustainability (Hardcover)
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Globalization has been under extreme pressure in the wake of the
financial crisis. Multinational firms are weighing the costs and
benefits of international scale and scope, and are increasingly
under pressure to hire local, to source local, and to pay taxes
domestically. At the same time global competitive pressures have
intensified. This book reviews international business practices
from the multinational firm perspective, and provides pathways
forward concerning competitiveness and sustainability in global
markets. What sets this book apart from others is that the benefits
and pitfalls of globalization are addressed. Chapter coverage
focuses on the functional areas of the business and how they are
impacted by international expansion. Practical case studies
supplement chapter coverage and highlight both positive and
negative developments in the global business arena. Readers should
expect to be challenged on what will be the limits of the
multinational firm in the future, and how multinational firms can
continue to prosper while at the same time adhere to sustainable
business initiatives. Equally useful to both undergraduate and
graduate students of international business as well as professional
development programs, Global Business: Competitiveness and
Sustainability provides a necessary tonic for dealing with today's
troubled seas of globalization.
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