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Books > Business & Economics > Business & management > Sales & marketing > Market research
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Marketing Research - Planning, Process, Practice (Paperback)
Loot Price: R2,538
Discovery Miles 25 380
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Marketing Research - Planning, Process, Practice (Paperback)
Expected to ship within 10 - 15 working days
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Marketing Research outlines the key principles and skills involved
at each step of the marketing research process, providing readers
with targeted, practical solutions to a range of issues and
equipping them with the tools they need to overcome the common
pitfalls of designing research projects. The chapters are arranged
into core sections which progress systematically through the
marketing research process, starting with designing and setting up
research, to undertaking qualitative and quantitative research, and
finally, summarizing and reporting research. To aid students in
their research project, each chapter features a collection of
learning features, such as: Case studies and international
real-world examples Ethics boxes - Highlighting ethical
implications in research projects Advanced boxes - Signaling more
challenging topics students can return to after they have mastered
the basics Activity boxes - Encouraging students to understand how
what they have learned applies to their own experiences The book is
complemented by a range of online resources, including PowerPoint
slides, multiple choice questions, free online exercise links, and
discussion guides for Case Study & Additional Reading sections.
Suitable reading for students who are undertaking a marketing
research project.
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