What makes people go into business? What makes some
businessmen--and some businesses--outstandingly successful, while
others, with opportunities just as good, fail? These questions are
often asked, and have often been studied from the point of view of
economics or of organizational theory. This book is one of the
first scientific studies to probe these questions in depth, in
terms both of the individual business manager's character,
personality, and drives, and of the group psychology of his
milieu.
Starting with a descriptive survey of an important and
homogeneous European industry, it traces a clear pattern of success
and failure among the firms operating in it. Then, using as a basis
the transcript of more than 600 interviews with executives of the
firms concerned, it seeks the reasons for each firm's position.
The results are startling: in both the successful and the
unsuccessful companies remarkably consistent personality patterns
emerge. The study demonstrates that individuals seek to fulfill
themselves in their daily work. It shows that in the successful
companies there is a basic harmony between the actual job done and
its symbolic value for the individual, while in the less successful
companies there is strain and tension of a particularly
disharmonious kind. The executives' conscious purposes are often at
odds with their unconscious needs.
Rogers does not seek to minimize the importance of objective
external factors. But his study of top management suggests reasons
why an environment that spells success for some firms spells
disaster in others. This is a fascinating and important book, which
will be read with profit both by businessmen and by social
scientists.
"Kenn Rogers" was for many years engaged in business, both in
the U.S., and in Europe, and he has, in his approach to his
subject, successfully combined the viewpoints of a social scientist
and of a practical man of affairs. He spent many years in industry,
first in textile marketing and later as the purchasing officer of a
large institutional organization. He was for two years a lecturer
at Glacier Institute of Management in Ruisslip, England and then
became Associate Professor of Psychology at Nassau Community
College, Garden City, New York as well as a consultant to research
and industrial organizations.
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