Public Relations in the Nonprofit Sector - Theory and Practice (Hardcover)

Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Research in Public Relations
Release date:	December 2014
First published:	2015
Editors:	Richard D. Waters
Dimensions:	229 x 152 x 28mm (L x W x T)
Format:	Hardcover
Pages:	342
ISBN-13:	978-1-138-79508-2
Categories:	Books > Business & Economics > Business & management > Ownership & organization of enterprises > Non-profitmaking organizations Books > Business & Economics > Business & management > Sales & marketing > Public relations
LSN:	1-138-79508-9
Barcode:	9781138795082

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