Probabilistic Methods for Financial and Marketing Informatics (Hardcover, New)

Probabilistic Methods for Financial and Marketing Informatics aims to provide students with insights and a guide explaining how to apply probabilistic reasoning to business problems. Rather than dwelling on rigor, algorithms, and proofs of theorems, the authors concentrate on showing examples and using the software package Netica to represent and solve problems. The book contains unique coverage of probabilistic reasoning topics applied to business problems, including marketing, banking, operations management, and finance. It shares insights about when and why probabilistic methods can and cannot be used effectively. This book is recommended for all R&D professionals and students who are involved with industrial informatics, that is, applying the methodologies of computer science and engineering to business or industry information. This includes computer science and other professionals in the data management and data mining field whose interests are business and marketing information in general, and who want to apply AI and probabilistic methods to their problems in order to better predict how well a product or service will do in a particular market, for instance. Typical fields where this technology is used are in advertising, venture capital decision making, operational risk measurement in any industry, credit scoring, and investment science.

General

Imprint:	Morgan Kaufmann Publishers In
Country of origin:	United States
Release date:	May 2007
First published:	March 2007
Authors:	Richard E. Neapolitan • Xia Jiang
Dimensions:	235 x 191 x 25mm (L x W x T)
Format:	Hardcover
Pages:	432
Edition:	New
ISBN-13:	978-0-12-370477-1
Categories:	Books > Science & Mathematics > Mathematics > Probability & statistics Books > Business & Economics > Business & management > Management of specific areas > Budgeting & financial management Books > Business & Economics > Business & management > Business mathematics & systems > General Promotions
LSN:	0-12-370477-4
Barcode:	9780123704771

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