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Probabilistic Methods for Financial and Marketing Informatics (Hardcover, New)
Loot Price: R1,563
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Probabilistic Methods for Financial and Marketing Informatics (Hardcover, New)
Expected to ship within 12 - 17 working days
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Probabilistic Methods for Financial and Marketing Informatics aims
to provide students with insights and a guide explaining how to
apply probabilistic reasoning to business problems. Rather than
dwelling on rigor, algorithms, and proofs of theorems, the authors
concentrate on showing examples and using the software package
Netica to represent and solve problems. The book contains unique
coverage of probabilistic reasoning topics applied to business
problems, including marketing, banking, operations management, and
finance. It shares insights about when and why probabilistic
methods can and cannot be used effectively. This book is
recommended for all R&D professionals and students who are
involved with industrial informatics, that is, applying the
methodologies of computer science and engineering to business or
industry information. This includes computer science and other
professionals in the data management and data mining field whose
interests are business and marketing information in general, and
who want to apply AI and probabilistic methods to their problems in
order to better predict how well a product or service will do in a
particular market, for instance. Typical fields where this
technology is used are in advertising, venture capital decision
making, operational risk measurement in any industry, credit
scoring, and investment science.
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