Managing in the Global Economy (Paperback, New)

This definitive text will bring a new level of professionalism to courses in International Management. Truly global in focus, it is a comprehensive primer on the challenges and prospects of international management, with a particular emphasis on developing global managers who are skilled in economics, strategy, and general management. In addition, the authors help readers develop an in-depth understanding of the role of cultural differences in managerial effectiveness. The text is divided into three parts: the emerging global economy; culture, organization, and strategy; and managing global operations. Management topics include: organizing for international business, global business strategy, building strategic alliances, international negotiations, global staffing, managing a competitive workforce, TQM and employee involvement, and managing multicultural teams. Throughout the text, the authors integrate current conceptual materials on global management with in-depth country analyses and real-world business examples. Each chapter begins with an opening case vignette (from countries around the world) and concludes with a list of key terms and in-depth exercises ("Global Manager's Workbook"). The text also provides country ratings for 50 countries on economic activity, political risk, and cultural differences, as well as a 35 item instrument for students to measure their own cultural awareness.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	July 2005
First published:	2010
Authors:	Richard M Steers • Luciara Nardon
Dimensions:	254 x 178 x 21mm (L x W x T)
Format:	Paperback
Pages:	400
Edition:	New
ISBN-13:	978-0-7656-1551-0
Categories:	Books > Business & Economics > Business & management > International business Books > Business & Economics > Business & management > Ownership & organization of enterprises > Multinationals Books > Business & Economics > Economics > International economics > International trade > General
LSN:	0-7656-1551-7
Barcode:	9780765615510

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