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Books > Business & Economics > Economics > International economics > International trade
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Managing in the Global Economy (Paperback, New)
Loot Price: R1,812
Discovery Miles 18 120
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Managing in the Global Economy (Paperback, New)
Expected to ship within 12 - 17 working days
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This definitive text will bring a new level of professionalism to
courses in International Management. Truly global in focus, it is a
comprehensive primer on the challenges and prospects of
international management, with a particular emphasis on developing
global managers who are skilled in economics, strategy, and general
management. In addition, the authors help readers develop an
in-depth understanding of the role of cultural differences in
managerial effectiveness. The text is divided into three parts: the
emerging global economy; culture, organization, and strategy; and
managing global operations. Management topics include: organizing
for international business, global business strategy, building
strategic alliances, international negotiations, global staffing,
managing a competitive workforce, TQM and employee involvement, and
managing multicultural teams. Throughout the text, the authors
integrate current conceptual materials on global management with
in-depth country analyses and real-world business examples. Each
chapter begins with an opening case vignette (from countries around
the world) and concludes with a list of key terms and in-depth
exercises ("Global Manager's Workbook"). The text also provides
country ratings for 50 countries on economic activity, political
risk, and cultural differences, as well as a 35 item instrument for
students to measure their own cultural awareness.
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