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The Welcomer Edge - Unlocking the Secrets to Repeat Business (Paperback, 2nd Revised ed.)
Loot Price: R405
Discovery Miles 4 050
You Save: R64
(14%)
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The Welcomer Edge - Unlocking the Secrets to Repeat Business (Paperback, 2nd Revised ed.)
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List price R469
Loot Price R405
Discovery Miles 4 050
You Save R64 (14%)
Expected to ship within 10 - 15 working days
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The Welcomer Edge is a business book that unlocks the secrets to
repeat sales. Its principles are appropriate for all sales and
service environments. It's about four distinct categories of
service professionals -- the people that will make any customer
service function or department a success. The author provides real
life examples and anecdotes to help transform this concept into
action. Welcomers are a rare breed of friendly and engaging people.
Most importantly, they are innately intuitive, and understand that
customers are people first. Identifying and recruiting welcomers is
the key to a healthy consumer base. The book provides practical
recommendations and strategies so that any company -- regardless of
industry or size -- can maximize the quality of its customer
service and the quantity of its loyal consumers. The book describes
the four categories of frontline associates. Understanding that
each category has definitive service personalities will help
optimize your business at its most crucial moment: the encounter
that brings two people together to make a purchase, subscribe to a
service, provide praise, or raise a concern. The bottom line shows
how sales and customer associates have a powerful impact on sales
because they determine the outcome of the all-important first
impression, and this translates into whether or not a company will
achieve its most important goal: repeat business.
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