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Books > Business & Economics > Business & management > Business communication & presentation
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Persuasive Communication - How Audiences Decide (Hardcover, 2nd edition)
Loot Price: R7,213
Discovery Miles 72 130
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Persuasive Communication - How Audiences Decide (Hardcover, 2nd edition)
Expected to ship within 10 - 15 working days
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This updated and expanded edition of Persuasive Communication
offers a comprehensive introduction to persuasion and real-world
decision making. Drawing on empirical research from social
psychology, neuroscience, business communication research,
cognitive science, and behavioral economics, Young reveals the
thought processes of many different audiences-from investors to
CEOs-to help students better understand why audiences make the
decisions they make and how to influence them. The book covers a
broad range of communication techniques, richly illustrated with
compelling examples, including resumes, speeches, and slide
presentations, to help students recognize persuasive methods that
do, and do not, work. A detailed analysis of the emotions and
biases that go into decision making arms students with perceptive
insights into human behavior and helps them apply this
understanding with various decision-making aids. Students will
learn how to impact potential employers, clients, and other
audiences essential to their success. This book will prove
fascinating to many, and especially useful for students of
persuasion, rhetoric, and business communication.
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