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Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Pharmaceutical industries
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Vitamania - Vitamins in American Culture (Paperback, New)
Loot Price: R1,233
Discovery Miles 12 330
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Vitamania - Vitamins in American Culture (Paperback, New)
Series: Health and Medicine Series
Expected to ship within 10 - 15 working days
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"Vital reading for anyone who wants to understand the public's
decades-long love affair with vitamin supplements. Rima Apple
deftly explores the science, politics, history, marketing, and
mystique that have kept vitamins a hot-button issue for the
American public."--Bonnie Liebman, Director of Nutrition, Center
for Science in the Public Interest "Have you taken your vitamins
today?" That question echoes daily through American households.
Thanks to intensive research in nutrition and medicine, the
importance of vitamins to health is undisputed. But millions of
Americans believe that the vitamins they get in their food are not
enough. Vitamin supplements have become a multibillion-dollar
industry. At the same time, many scientists, consumer advocacy
groups, and the federal Food and Drug Administration doubt that
most people need to take vitamin pills. Vitamania tells how and why
vitamins have become so important to so many Americans. Rima Apple
examines the claims and counterclaims of scientists, manufacturers,
retailers, politicians, and consumers from the discovery of
vitamins in the early twentieth century to the present. She reveals
the complicated interests--scientific, professional,
financial--that have propelled the vitamin industry and its
would-be regulators. From early advertisements linking motherhood
and vitamin D, to Linus Pauling's claims for vitamin C, to recent
congressional debates about restricting vitamin products, Apple's
insightful history shows the ambivalence of Americans toward the
authority of science. She also documents how consumers have
insisted on their right to make their own decisions about their
health and their vitamins. Vitamania makes fascinating reading for
anyone who takes--or refuses to take--vitamins. It will be of
special interest to students, scholars, and professionals in public
health, the biomedical sciences, history of medicine and science,
twentieth-century history, nutrition, marketing, and consumer
studies. Rima D. Apple teaches at the University of Wisconsin,
Madison, where she holds a joint appointment in the Department of
Consumer Science and the Women's Studies Program. She is the author
of Mothers and Medicine: A Social History of Infant Feeding,
1890-1950 and editor of Women, Health, and Medicine in America: A
Historical Handbook.
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